The builder
Eric Reed is a software engineer in Florida by way of Binghamton, New York — self-taught, the kind of engineer who learns a thing by making it work at 2 a.m. Before the first car had a name, he had already built a software company, a games platform, and a boxing program, all from the same desk. Building is not what he does between other things. It is the thing.
The sound of engines
The cars were always coming. Racing runs deep on the Reed side — from the Naples swamp buggy world, where his grandfather Sanford James “Yogi” Reed Jr. was a fixture on the flag stand, through mini sprints and flat-track dirt bikes, from Southwest Florida up through the Carolinas to upstate New York.
The other inheritance
The name on the company came from the other inheritance. The Harringtons and the McCauleys are the family’s Irish lines — out of County Cork on one side, from the townland of Tullynamoltra in County Cavan on the other — and that heritage was never a costume in this house. It was just true, the way a last name is true.
When it came time to put a word on the nose of a car company, there was only one worth the honor: the beautiful one, the old one, with the fada where it belongs.
The flight home
Four years ago he came south to Florida — back to the state his family raced in — and hit his stride. And then he went to Ireland. Dublin, and Cork, where the Harringtons began. Somewhere on the way home, one thought would not let go: he loved that country — and in the entire history of the automobile, no marque had ever truly carried it. Ireland had given the world its beauty, its stories, its stubborn craft — and the car industry had never once given anything back. Someone should.
In May 2026, the ideas became a company. The LLC took effect on the Fourth of July: an American company, on purpose, from day one. No investors. No borrowed vision. Design canon, engineering models, and a build plan instead of pitch decks — funded by work, built at night, and aimed at one goal: performance cars with a V8 heart, electric intelligence, and a soul borrowed — respectfully, carefully — from the most beautiful place the family ever left.
